After a sales performance below expectations, the Japanese company lowers his sights for the present year. The expected sales of 3DS shrink from 18 million to 13,5 million units . Wii U envisages even a bigger blow. The sales of this videogame console are believed to fall from 9 million to 2,8 million units.
In an open letter to investors, the president Satoru Iwata admits having set goals for Wii U too high, specially in the European and American market. Although the packs worked quite well, it was not enough to reach the desired recovery. The 3DS was the best-selling videogame console in several markets, including the USA. Regrettably, the results were not in line with Nintendo's goals. Despite not being stated, it is clear that a boom in the Japanese and European market was expected. However, this boost in sales didn't occcur.
As a result, Nintendo will not get the expected ¥55 billion reveniew. On the contrary, the company anticipates losses up to ¥25 billion, a €563 million difference. Although the exchange rate favoring yen with respect to dollar and euro that will make the drop less hard, there is no doubt that this Nintendo generation has been unrealistic . In the recent past, it was the high price of 3DS. Nowadays, it is Wii U the one that burdens the Japanese company. In face of this results, dramatic mesures will be needed to be up to a cutthroat market where PS4 and Xbox One are performing well.
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